Q: Jenny wants to improve brand sentiment. According to LinkedIn, which leading metrics should she consider? Select all that apply.
or
Q: Jenny’s goal is to elevate brand perception. Which of the main metrics should she take into account, according to LinkedIn? Choose every option that pertains.
- Video views
- Frequency
- Social engagements (likes, shares, comments)
- Reach
- Clicks
Explanation: Even though video views and frequency are equally significant measures, it is possible that they are not as closely connected to the emotion of the brand. Video views and frequency are more about the consumption of material and visibility, which may have an indirect influence on sentiment but may not give a direct measurement of it. In conclusion, Jenny should evaluate social interactions, reach, and clicks as the most important indicators to take into consideration while working to improve the sentiment of her brand on LinkedIn.
