Q: Jermaine’s company is releasing a research paper and he wants to support the launch through organic and paid channels. Which options should he explore? Select all that apply.
or
Q: Jermaine wants to use both organic and sponsored channels to promote the debut of his company’s study paper. Which avenues ought he to pursue? Choose every option that pertains.
- Host a Live Event on LinkedIn with the researchers discussing their findings
- Interview the research team and write an article about the process
- Leverage infographics from the research paper to use in posts
- Encourage the company’s leadership to post about the research paper
Explanation: By doing so, it is possible to provide a dynamic and interactive method of engaging the audience and providing more in-depth insights into the study. This has the potential to provide readers with useful background and involve them in the research process by highlighting the behind-the-scenes parts of the investigation. The use of infographics is an efficient method for summarizing important facts, and they may be widely disseminated to generate interest and engagement. These posts can provide authority and prominence to the paper, allowing them to reach their networks and providing credibility to the publication.
