Q: Joanna is developing her win-back strategy, focused on converting previous customers who stopped using the brand. Which targeting method is recommended?
or
Q: As part of her plan to win back consumers, Joanna is concentrating on bringing back past users of the brand. Which targeting strategy is advised?
- Lookalike Audiences
- Company Targeting
- Contact Targeting
Explanation: Advertisers can particularly target people who are already in their customer database or who have interacted with the brand in the past via the use of contact targeting. Targeting folks who were formerly Joanna’s clients but have now stopped doing business with her would be the appropriate course of action in this scenario. By reaching out to this particular demographic, she can modify her message to urge them to return. She may do this by providing them with tailored content, special offers, or promotions that are geared at rekindling their interest in the business.
In contrast, the concept of lookalike audiences refers to the practice of targeting people who have traits that are similar to those of a source audience. Although Lookalike Audiences may be useful for broadening reach, it is possible that targeting known contacts (also known as Contact Targeting) is more successful in a win-back approach since it directly targets the initial customer base. Joanna’s approach of targeting people inside certain firms may be useful, but it may be not as associated with a win-back plan that focuses on prior consumers.
