Q: John is planning campaigns for a financial services advertiser who is concerned their ads might appear adjacent to political news. Which of the following campaign controls should he consider? (Select all that apply)
or
Q: John is organizing advertising campaigns for a financial services company that is worried their commercials may run next to political news. Out of all the campaign controls, which one should he take into account? (Check all that relate.)
- Select All Correct Responses
- Location Targeting
- Community Exclusion
- Negative Keyword Exclusion
Explanation: With the use of these tools, he can remove certain communities and phrases that are associated with political material, therefore lowering the probability that his advertisements would be displayed next to political news. When it comes to managing the material that is next to the advertisements, location targeting is irrelevant.
