Q: Lucia is not getting many matches from her clients’ business emails on LinkedIn because they signed up with their personal addresses. What should she do?
or
Q: Since most of her customers joined LinkedIn using their personal addresses, Lucia is not receiving many matches from their work email accounts. How ought she to proceed?
- Create a Lookalike Audience
- Target the company
- Run a Contact Targeting campaign
Explanation: Through the use of a Contact Targeting campaign, Lucia can submit to LinkedIn a list of the business email addresses of her customers. Because of this, she can particularly target those people who are using the site, even if they originally signed up with personal addresses. In this kind of campaign, it is possible to directly interact with the audience that is already recognized, which increases the likelihood of reaching out to her clients on LinkedIn and establishing a connection with them.
It is possible that the other choices that were stated, such as targeting the firm or building a Lookalike Audience, are also viable possibilities based on the particular objectives and conditions that are being explored. On the other hand, if you want to communicate with customers who signed up with their personal email addresses, a Contact Targeting campaign is a method that is both direct and efficient.
