Q: Members exposed to both brand and acquisition messaging on LinkedIn are over 6x more likely to convert.
or
Q: On LinkedIn, members who get messages about both brands and acquisitions have a conversion rate that is more than six times higher.
- True
- False
Explanation: On LinkedIn, members who are exposed to both brand and acquisition messaging have a conversion rate that is almost six times higher than other prospects. Because a mix of messaging that focuses on acquisition and brand recognition serves to develop trust, familiarity, and credibility with the audience, it makes them more open to conversion behaviors like completing a purchase, signing up for a trial, or seeking more information. This is the reason why this is the case. Businesses can successfully nurture leads and create greater conversion rates when they include both forms of messaging in their marketing initiatives.
