Q: Reach Optimization must be enabled to see forecasted results for both reach and frequency.
or
Q: It is necessary to activate Reach Optimization in order to see the predicted reach and frequency results.
- True
- False
Explanation: One does not necessarily need to activate Reach Optimization to do reach and frequency predictions on platforms such as Facebook and Google Ads. Even though Reach Optimization may or may not be enabled, these platforms often include forecasting tools and estimations that are derived from a variety of parameters, including targeting, budget, bidding strategy, and previous performance. Reach Optimization, on the other hand, may affect the distribution of your advertisements to optimize them for reaching the greatest number of unique people within your target demographic while maintaining control over the frequency of their appearance.
