Q: Select three reasons why it’s important to have an active full-funnel presence across LinkedIn’s organic and paid solutions.
or
Q: Please provide three justifications for why it’s critical to maintain an active full-funnel presence on LinkedIn’s sponsored and organic platforms.
- To more easily identify audiences at the bottom level of the funnel
- To ensure your brand is present at any given moment on the customer journey
- To ensure your message is seen more often by more members of the buying committee
- To follow marketing trends, competitors, and LinkedIn advice
- To build trust and rapport with your audience
Explanation: You can interact with your audience at every point in their decision-making process, from awareness to conversion, by staying present across the whole funnel. Your message is more likely to be seen by different decision-makers and influencers who are engaged in the purchase process if you use a full-funnel strategy. Building closer connections with your audience and establishing your business as a reliable authority are two benefits of engaging your audience consistently and thoroughly via both organic and sponsored content.
