Q: Select three things that could happen when you pair organic and paid content.
or
Q: Choose three potential outcomes that arise from combining sponsored and organic content.
- Your cost per conversion is reduced by 12%
- Your audiences are +61% more likely to convert
- You increase your overall reach
- You can diversify your efforts on different marketing goals
Explanation: When you combine organic and paid techniques, you may increase the efficacy of your content, which in turn increases the likelihood that your audience will perform the activities you want them to do. Combining organic and sponsored content allows you to reach a larger audience by amplifying your message beyond the people who are already following you on social media. It is possible to target several goals within the same campaign by using both organic and sponsored content. Some examples of these objectives are brand awareness, engagement, and conversions respectively.
