Q: Since Calla & Ivy is a small business, and loves to support and work with the small businesses in the city, Imra has started featuring businesses in the neighborhood and how Calla & Ivy works with them through her Local Business Feature posts. What could be the reason for the high impression rate?
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Q: Imra has begun highlighting local companies and the ways in which Calla & Ivy collaborates with them via her Local company Feature articles since Calla & Ivy is a small company and she likes to support and work with small businesses in the city. What may be the cause of the elevated impression rate?
- There’s a video with the post
- The posts are being shared many times
- The posts are being posted on multiple platforms
- People love to support small businesses
Explanation: The link to the community is essential! One possible explanation for the high impression rate is that the content is relatable and demonstrates a genuine interest in helping local companies. It is common for individuals to show more appreciation and engagement with information that promotes the community in which they are a member. The postings that Imra makes for the Local Business Feature section provide a feeling of authenticity by highlighting the spirit of collaboration and the ideals that are shared by Calla & Ivy and the companies in the area. It’s not just about flowers; it’s about cultivating a feeling of belonging and developing a local network, both of which are things that connect strongly with the audience.
