Q: The primacy bias refers to remembering the first participant most strongly. Identify a method that can help overcome primacy bias.
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Q: Primacy bias is the tendency to more vividly recall the first participant. Determine a strategy that may assist in overcoming primacy bias.
- Identify and articulate assumptions before interviews or conversations and survey large groups
- Interview each participant the same way and take detailed notes or recordings
- Reflect on our own behaviors
- Practice active listening and ask open-ended questions
Explanation: Counterbalancing is a strategy that may be used to get rid of primacy bias and is one of the methods that can be used. The act of providing information or stimuli to various persons or groups in a different sequence is what is meant by the term “counterbalancing.” In the context of research, this can imply shuffling the sequence in which participants are given different pieces of information or activities to complete.
For illustration, the sequence in which certain pieces of information or stimuli are introduced during research that includes a number of participants may be systematically altered. Because of this, the possible impacts of primacy bias are distributed over the many situations, which serves to make the total impact more balanced.
The researchers hope that by applying counterbalancing, they would be able to account for the effect of presentation order on the replies of the participants, hence reducing the impact of primacy bias on the findings of the study.
