Q: Thought leadership content can earn decision makers’ trust, influencing them to… Select all that apply.
or
Q: Gaining the confidence of decision makers with thoughtful leadership material may persuade them to… Choose every option that pertains.
- Award business to the organization responsible
- Invite the organization (which was not under consideration) to bid on a project
- Purchase a new product or service from the organization that they had not previously considered buying
- None of these
- Decide to increase the amount of business they did with the organization
Explanation: Thought leadership material that exhibits knowledge and new thinking may be able to impress decision-makers, which may ultimately lead them to choose the firm for their business requirements. Purchasing the organization of a new product or service that they had not previously considered purchasing: Thought leadership material can provide decision-makers with introductions to new solutions, products, or services that are offered by the company. This may encourage decision-makers to investigate and even acquire things that they had not previously considered.
Concluding that they should raise the amount of business they performed with the organization: Thought leadership material of high quality may help to strengthen the trust and confidence that decision-makers have in the company. This can encourage decision-makers to broaden their current commercial connection with the organization and enhance their level of engagement with the goods or services that the organization offers.
