Q: True or False: “Animals & Pets” is an example of interest group targeting.
or
Q: Is “Animals & Pets” an example of an interest group that is targeted?
- False
- True
Explanation: When it comes to addressing interest groups, “Animals & Pets” is a good example. It makes it possible for marketers to communicate with consumers based on their interests in certain subjects or categories, such as being interested in animals and pets.
