Q: What actions contribute to lead scoring? Select all that apply.
or
Q: Which activities go toward lead scoring? Choose every option that pertains.
- Requested to be contacted by Sales
- Requesting certain types of content
- Registering for an event or webinar
- Signing up for a free trial
Explanation: In most cases, lead scoring occurs as a result of each of the steps stated. Using a system known as lead scoring, sales, and marketing teams can score and prioritize prospects based on the contacts they have had with a firm. As a result of the fact that each of the behaviors described might potentially imply varied degrees of interest and involvement, they are useful criteria for lead scoring.
