Q: What are two ways you can leverage existing content for marketing efficiencies?
or
Q: Which two methods can you use to make the most of your current material for marketing purposes?
- Don’t reuse content as it will become stale
- Deconstruct a research paper into several infographics
- Repurpose a social post from a different platform that has good engagement
- Research and write an article
Explanation: By using this method, you will be able to take a complete piece of material and break it down into forms that are visually appealing and easy to absorb. You may make the material more accessible and shareable across a variety of platforms by using infographics to emphasize significant data points, insights, and discoveries from the study. If a certain social media post was successful on one platform, you can repurpose it for another platform by making minor modifications to make it suitable for the new audience. Not only does this guarantee that high-performing content continues to be relevant by adapting it to the audience and format of the new platform, but it also ensures that it can reach the greatest number of people possible.
