Project Management Answers

What is a “metric” in Google Analytics?

Q: What is a “metric” in Google Analytics?

or

Q: What does Google Analytics call a “metric”?

• A segment of data separated out in a report for comparison
• A dimension that can help analyse site performance
• The dates in a date range
The numbers in a data set often paired with dimensions

Explanation: One example of a metric in Google Analytics is the number of pageviews, sessions, or conversions. Metrics are quantifiable measurements. It is common practice to combine metrics with dimensions to offer context and assist in the analysis of site performance. It is possible, for instance, to combine a metric such as “sessions” with a dimension such as “source” to get an understanding of the origin of your traffic.

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