Q: What is an A/B test?
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Q: Describe an A/B test.
• An online test of two variants to determine the better performing option.
• A method to help determine the budget for a digital media campaign.
• A process for aligning business goals and marketing goals.
• A formula to calculate the return on ad spend (ROAS).
Explanation: One kind of testing known as A/B testing involves comparing two different versions (A and B) of a campaign element, such as the subject line of an email or the design of a website, to determine which version performs better in terms of certain metrics such as open rates, click-through rates, or conversion rates. Consequently, this enables marketers to make choices based on data to maximize their tactics.
