Project Management Answers

What is the “Bounce Rate” in Google Analytics?

Q: What is the “Bounce Rate” in Google Analytics?

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Q: What does Google Analytics’ “Bounce Rate” mean?

  • Number of times users returned to a website in a given time period
  • Percentage of sessions in which a user exits from a homepage
  • Percentage of visits when a user landed on a website and exited without any interactions 
  • Percentage of total site exits

Explanation: Through the usage of Google Analytics, the Bounce Rate is defined as the proportion of single-page sessions in which the user exited the website without engaging with it any further. One of the most important metrics for determining how successful landing pages are and how engaged users are in general is this measure.

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