Q: What is the difference between a micro conversion and a macro conversion?
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Q: What distinguishes a mega conversion from a micro conversion?
• A macro conversion is the act of assigning credit for conversions. A micro conversion is typically a completed purchase transaction.
• A macro conversion is typically a completed purchase transaction. A micro conversion is a completed response that indicates a customer is moving towards a macro conversion.
• A macro conversion is a series of actions that indicate a customer will likely make a purchase. A micro conversion is the act of assigning credit for conversions.
• A macro conversion collects metrics from both websites and mobile apps. A micro conversion collects metrics from websites only.
Explanation: It is common practice to refer to a macro conversion as a completed purchase transaction or the major objective of a marketing campaign. For example, joining up for a service or making a sale are examples of macro conversions. A micro conversion, on the other hand, is a minor action that demonstrates progress toward a macro conversion. Some examples of micro conversions include downloading a resource, signing up for a newsletter, or adding a product to a shopping cart.
