Q: What is the direct result of focusing only or mostly on conversion? Select all that apply.
or
Q: What is the immediate outcome of concentrating mostly or exclusively on conversion? Choose every option that pertains.
- The opportunity for a longer-term, and far greater, business impact is missed
- A large component of the audience journey is missed
- The conversion rate increases
- The number of Page followers decreases
Explanation: When you are simply focused on conversions, you run the risk of losing out on the opportunity to create a long-term connection with the audience, which may hurt the overall growth and engagement of your business.
