Project Management Answers

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Q: Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

or

Q: Which KPI shows the frequency with which a channel influences a conversion before last-click attribution?

• Secondary conversion
• Second-to-last-click attribution
Assisted conversion
• Primary conversion

Explanation: By reporting on the frequency with which a channel contributes to a conversion before the last-click attribution, assisted conversion metrics provide information. To get a better understanding of the role that various channels play in the customer journey that leads up to a conversion, this statistic allows you to recognize the contributions that these channels make beyond the final touchpoint.

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