Q: Which of the following attribution models assigns equal credit to each touchpoint along the customer journey?
or
Q: Which of the following attribution models gives every touchpoint in the customer journey the same amount of credit?
- Click attribution
- First-click attribution
- Data-driven attribution
- Linear attribution
Explanation: The Linear Attribution Model is a kind of attribution model that works by giving an equal amount of credit to each touchpoint that occurs along the customer journey. In the Linear model, every touchpoint in the customer journey is given equal weight or credit for contributing to the eventual conversion or desired outcome. This strategy operates on the presumption that each encounter plays an equal and significant part in influencing the final choice made by the client.
