Q: Which of the following can you use to set your cost per acquisition (CPA) performance goal? Select two.
or
Q: How would you go about establishing your cost per acquisition (CPA) performance target? Choose two.
• The total daily spend, divided by the cost per click.
• The total cost per click, divided by the industry-average CPA.
• The average CPA based on comparative data from historical campaigns.
• The industry-average CPA value from a relevant industry.
Explanation: Because it makes use of your own historical data, this strategy is beneficial because it allows you to establish a CPA goal that is both reasonable and attainable. The use of historical data offers a more in-depth understanding of prior performance, which is beneficial when it comes to establishing objectives that are based on your real experience. To set a CPA objective that is in line with the norms in your business, using industry benchmarks might be helpful. This guarantees that your goals are competitive and similar to what other companies in your industry are doing in the relevant industry.
