Q: Which of the following describes the relationship between a marketing goal and a business goal?
or
Q: Which of the following best sums up the connection between a business aim and a marketing goal?
• A business goal is a measurement that gauges success toward a marketing goal.
• A business goal supports a marketing goal.
• A marketing goal supports a business goal.
• A marketing goal is a measurement that gauges success toward a business goal.
Explanation: Objectives in marketing are particular objectives that contribute to the achievement of wider commercial objectives.
