Q: Which of the following is true regarding using automation in email marketing?
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Q: When it comes to implementing automation in email marketing, which of the following is true?
Answers
- You can use it to assist with multiple tasks.
- You can only use it to send automatic welcome messages.
- You can only use it to track the engagement of each subscriber.
- You can only use it to segment your list.
Explanation: Within the realm of email marketing, automation enables marketers to expedite a variety of operations, going beyond just sending out automated welcome letters. Setup of drip campaigns, segmentation of lists according to criteria, sending of tailored emails depending on subscriber activity or triggers, scheduling of email sends at opportune times, and tracking of engagement metrics for each subscriber are all feasible uses for this tool.
