Project Management Answers

Which reports indicate how website referrals, organic search and ad campaigns assisted in conversions?

Q: Which reports indicate how website referrals, organic search and ad campaigns assisted in conversions?

or

Q: Which reports detail the contribution of organic search, advertising activities, and website referrals to conversions?

Multi-channel funnel reports
• Acquisition reports
• Goals reports
• Ecommerce reports

Explanation: The multi-channel funnel reports that are available in Google Analytics provide insights into how various channels, such as referrals from websites, organic search, and advertising campaigns, contribute to conversion goals. With the aid of these reports, you will be able to comprehend the many routes that consumers take and how multiple channels contribute to the ultimate conversion.

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