Q: Which tactics can you use to drive leads and track conversions? Select all that apply.
or
Q: What strategies can you use to monitor conversions and generate leads? Choose every option that pertains.
- Lead Gen Forms
- Offline Conversions
- Event Ads
- Conversion Tracking
- Follower Ads
Explanation: The purpose of lead generation forms is to effectively collect information from those who have the potential to become leads. We often make use of them in digital marketing initiatives, such as advertisements on social media platforms or email marketing, to acquire contact information or other pertinent information from those who are interested.
Conversion tracking is the process of monitoring and evaluating user behaviors to evaluate how successful marketing efforts are in achieving desired results, such as the submission of forms, the purchase of products, or the registration of potential customers. Marketers can adjust their efforts with the use of this data, which results in improved performance and return on investment (ROI).
Offline conversions are activities that consumers conduct in physical places, such as purchasing purchases in-store or over the phone. These are both examples of offline conversions. Although monitoring offline conversions might be more difficult than tracking online conversions, it is nevertheless feasible to do so by using techniques such as one-of-a-kind promotional codes, QR codes, or customer surveys.
