Q: Why is it a good idea to use the My Company tab to connect with your employees?
or
Q: Why is it a good idea to communicate with your staff using the My Company tab?
- Because they can invite their professional network to be part of the My Company tab
- It is not a good idea because employees can spread messages on your followers’ community that may be misaligned with your strategy
- Because employees are a powerful advocacy tool when it comes to sharing your organic posts and expanding your brand reach
Explanation: The reason for this is that workers are a strong advocacy tool when it comes to spreading the word about your organic postings and increasing the reach of your brand. By connecting with workers via the My Business page, you provide them the opportunity to interact with and share the content that your business produces. This may have the effect of amplifying the message that your brand is trying to convey and reaching a wider audience through their professional networks.
