Q: Yousef just created his startup’s LinkedIn Page, but he cannot decide what type of content and how often he should post. What would be a good first step?
or
Q: Yousef just set up a LinkedIn page for his company, but he’s not sure what kind of information to submit or how often. What would be a wise course of action?
- Define his goals
- Copy what others are doing
- Wait until the Page has 500 followers and then ask them what they would like to see
Explanation: What would be a good starting step would be to define his objectives? Setting specific objectives for his LinkedIn Page, such as raising brand recognition, generating leads, or connecting with the community, can assist Yousef in determining the sort of material to publish and the frequency with which to post it via the utilization of his LinkedIn Page. This methodical approach guarantees that the material is under his goals and that it successfully communicates with the audience he is trying to reach.
