Q: Zhang Wei wants to build his lead gen audience but he doesn’t know where to start. Which tips would be useful? Select all that apply.
or
Q: Zhang Wei is unsure of how to begin building his lead generation audience. Which advice would be beneficial? Choose every option that pertains.
- Start with a narrow audience
- Use contact and account targeting
- Exclude existing customers
Explanation: By beginning with a limited audience, Zhang Wei can concentrate his efforts on a certain subset of prospective leads who are most likely to be interested in the items or services that he offers. In this way, he can enhance the quality of the leads that he generates while simultaneously increasing the relevancy of his lead-generation activities. Through the use of contact and account targeting, Zhang Wei can communicate with certain persons or businesses that are a good fit for his ideal client profile. He can guarantee that his efforts to generate leads are focused on decision-makers and key influencers who are most likely to convert into customers by targeting contacts based on their job titles, industries, or organization sizes.
