Q: Your lead gen scoring model can be based on…
or
Q: You may base your lead generation scoring model on…
- Demographics
- Activity
- Activity and demographics
Explanation: One way to develop a lead scoring model that is more thorough is to combine activity criteria with demographic data. If a lead has less engagement and less alignment with your target demographics, for instance, they can earn a lower score than a lead who interacts regularly with your material and has a job title in a related sector. This is because the former has a better likelihood of becoming a lead. You will be able to prioritize leads depending on the possibility that they will convert or interact more with your company from this point forward.
