Q: Nadine recently launched a lead generation campaign. However, her sales team is not satisfied with the leads quality. What should she do? Select all that apply.
or
Q: Nadine just started a campaign to generate leads. Her sales staff isn’t happy with the quality of the leads, however. How ought she to proceed? Choose every option that pertains.
- Deselect Audience Expansion
- Review the campaign’s targeting
- Align with her sales team on the audience demographic
- Change the Lead Gen Form
- None of these
Explanation: Within the context of her lead generation campaign, Nadine needs to conduct a thorough examination of the targeting criteria to guarantee that they are successfully reaching the intended population. To refine the targeting criteria and improve the quality of leads, adjustments could be required. Nadine needs to maintain communication with her sales staff to have a deeper understanding of the features of high-quality leads and the ideal client profile that they have. Increasing the quality of leads produced is something that she can do by coordinating the targeting of the campaign with the preferences of the sales team. Nadine may need to modify the lead-generating form in order to gather more pertinent information or to qualify leads more efficiently if the leads that are being created do not provide the level of satisfaction that the sales team anticipates. Rearranging the fields on the form or including qualifying questions are two ways to assist increase the quality of leads.
