Q: A marketer for a company organizes and summarizes data to track performance across marketing and sales efforts. What is this process called?
or
Q: To monitor the effectiveness of a company’s marketing and sales initiatives, a marketer collects, analyzes, and organizes data. What is the name of this procedure?
Answers
- Data pulling
- Data reporting
- Data storage
- ROAS
Explanation: The process of organizing and summarizing data to track performance across marketing and sales efforts is commonly referred to as marketing analytics or sales and marketing analytics. This requires collecting, analyzing, and interpreting data connected to different marketing and sales activities to obtain insights into the success of those operations, recognize patterns, and make choices that are data-driven to enhance performance.
