Q: What refers to the average revenue generated by customers over a certain period of time?
or
Q: What does the average amount of money that clients bring in over a certain length of time mean?
- Linear attribution
- Budget attribution
- Customer lifetime value
- Return on ad spend (ROAS)
Explanation: Average Revenue Per User (ARPU) or Average Revenue Per Customer (ARPC) is a phrase that refers to the average revenue earned by customers over a specific period. Both of these terms may be used interchangeably. ARPU is a key metric in business and marketing that helps measure the average monetary value generated by each customer during a specific timeframe. The formula for calculating it is to take the total income and divide it by the number of customers or users. When analyzing a company’s financial performance and profitability, ARPU is a metric that is often used.
