Q: Imagine that a design team needs to evaluate a mobile app prototype before the next design iteration. They want to learn about user pain points and fix any problems before the product launches. What is the most appropriate research method?
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Q: Consider a scenario where a design team has to assess a mobile app prototype prior to the next design cycle. Prior to the product introduction, they aim to understand the difficulties that users are facing and address them. Which research approach is most appropriate?
- Interviews
- Usability study
- Key performance indicator
- Surveys
Explanation: In this scenario, carrying out usability testing would be an excellent option to go with. Before the actual release of the product, this allows the design team to see people engaging with the prototype, pinpoint any problematic areas, and collect useful feedback for future enhancements. Testing for usability gives input based on real-world use, which may be very helpful for refining the design and working to improve the user experience.
