Q: How are your creative design and creative strategy related?
or
Q: How do your creative strategy and creative design connect to each other?
- Creative strategy is an overarching plan which influences your creative design
- They are two separate strategies
- The results of testing your creative design dictate your creative strategy
Explanation: In addition to influencing the technique and language, the creative strategy specifies the overarching direction and objectives for the project or campaign. Next, creative design takes this concept and converts it into particular components of design and visual layout. While the strategy is responsible for establishing the framework, the design is responsible for bringing that framework to life via the use of visuals and aesthetics.
