Q: What do Offline Conversions do?
or
Q: Offline Conversions: What Do They Do?
- Offline Conversions allow advertisers to run ads when someone is offline
- Offline Conversions allow advertisers to track their offline marketing campaigns, such as out-of-home and print
- Offline Conversions allow advertisers to connect their first-party offline data to LinkedIn to measure down-funnel effectiveness of their ad campaigns
Explanation: This enables marketers to monitor and attribute offline activities, such as in-store sales or other offline conversions, to their LinkedIn advertising campaigns. This is a significant competitive advantage for advertisers. In this way, marketers can better identify the effect that their online advertising efforts have in the real world and get insights into the degree to which their advertisements are successful in generating desired activities that extend beyond online interactions.
