Q: A leading sports equipment company is looking to drive more *new customer* membership sign ups with a marketing message aimed to health and wellness enthusiasts. Which of the following targeting approaches would you recommend?
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Q: A well-known sports equipment manufacturer wants to encourage *new customer* membership sign-ups by targeting wellness and health-conscious consumers with a marketing campaign. Which targeting strategy from the list below would you suggest?
- Use a custom audience list of emails to target existing members
- Use interest targeting to target the Healthy Living interest group
- Target the Healthy Living interest group and existing member email addresses
- Target the Healthy Living interest group and exclude a list of emails from existing memberships
Explanation: By using this method, you will be able to attract new prospective customers who are interested in health and wellness while minimizing overlap with current members. As a result, you will be able to increase the likelihood of getting new sign-ups.
