Project Management Answers

What does every LinkedIn Ad campaign start with?

Q: What does every LinkedIn Ad campaign start with?


Q: What is the first step in every LinkedIn Ad campaign?

  • An audience
  • A report
  • A budget
  • An objective

Explanation: To begin the process of developing a LinkedIn Ad campaign, the first step is to define the campaign goal. Increasing brand exposure, driving website visits, generating leads, or improving engagement are all examples of objectives that a campaign may have. The objective indicates the aim or intended result of the campaign. After determining the aim, advertisers may then continue to customize other aspects of the campaign, such as audience targeting, budget allocation, and ad creatives, such that they are in line with the objective that they have selected.

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