Project Management Answers

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Q: Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

or

Q: Where in the HTML of a webpage should the Analytics tracking code be inserted to gather data?

• Just after the opening <body> tag
• Just before the closing </body> tag
Just after the opening <head> tag
• Just before the closing </head> tag

Explanation: It is possible to get more precise monitoring of pageviews and user interactions by positioning the tracking code right before the closing tag. This guarantees that the code is loaded and performed at an earlier stage in the process of loading the page.

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