Q: LinkedIn recommends that you start low and optimize to find your ideal bid.
or
Q: LinkedIn advises you to discover your optimum offer by starting low and optimizing.
- FALSE
- TRUE
Explanation: When it comes to bidding strategies, LinkedIn often suggests that marketers begin with a cautious or low offer and then adjust their bids depending on how well their advertisements work. Using this method, marketers can collect data on how well their advertisements are functioning, and then they may alter their bids appropriately to accomplish the objectives they have set for their campaign.
Beginning with a lower bid may assist marketers in gaining a better understanding of the level of competition in the auction and evaluating how well their advertisements are doing among the audience they are trying to reach. When this occurs, advertisers can modify their bids according to a variety of criteria, including click-through rates, engagement, and conversions.
One thing to keep in mind is that different bidding techniques may be used depending on the objectives of the campaign, the audience that is being targeted, and the overall advertising goals. To optimize their bidding methods throughout the campaign, marketers should make use of the assistance and resources that LinkedIn affords them.
