Q: What do attribution projects organize? Select all that apply.
or
Q: How are attribution projects put together? Choose every option that pertains.
• User demographics
• Macro conversions
• User monetization
• Micro conversions
Explanation: The completion of a transaction is an example of a macro conversion, which refers to significant acts that directly contribute to overall corporate objectives. Some examples of micro conversions include adding an item to the shopping cart or signing up for a newsletter. These are examples of minor, incremental actions that build up to a larger conversion.
