Q: A startup company tasks its design team to build a website for novice home cooks interested in making multi-course meals.The team needs to figure out what the structure and basic website details should be. At this stage, what kind of research in the product development lifecycle should the team employ?
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Q: A young business assigns its design team the responsibility of creating a website for inexperienced home chefs who want to prepare multi-course dinners.The group must determine the layout and essential components of the website. What type of research should the team use at this point in the product development lifecycle?
- Foundational research
- Design research
- Post-launch research
Explanation: Formative research is something that should be done by the design team at an early stage while they are still working out the structure and fundamental elements of a website. Formative research, which is also known as generative research, is undertaken in the early stages of product development to collect insights, identify user demands, and guide the design process. Formative research is also known as generative research. The path that the product will take in the future will be shaped, and important choices will be made about its architecture, functionality, and overall user experience. User interviews, user surveys, and usability testing of early prototypes are all examples of methods that may be used to collect useful feedback from prospective users and direct the development of a website geared at inexperienced home chefs.
