Q: A UX research team already has a good understanding of what they’re going to build. They now want to answer the question “How do we build it?” Which type of research can best help the team answer their question?
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Q: What a UX research team is going to develop is already well understood. They now want to provide a response to the query, “How do we build it?” What kind of study can assist the team the most in addressing their query?
- Post-launch
- Design
- Foundational
Explanation: The style of study that is best suited to answering the question “How do we build it?” is known as formative research. Formative research is research that is carried out in the early phases of a project to inform and influence the process of development. It provides the UX research team with insights that help guide the choices about design and development, and it assists the team in better understanding the requirements, preferences, and wants of users. Formative research includes activities like as user interviews, usability testing of prototypes, and iterative feedback collecting. These things are all geared at improving and optimizing the product before it is completely built, which is the goal of formative research.
