Q: According to LinkedIn, brand lift measures the impact your customer service has on how your brand is perceived.
or
Q: As to LinkedIn, brand lift quantifies the influence that your customer service has on the perception of your brand.
- False
- True
Explanation: According to LinkedIn, brand lift is a measurement that determines the influence that your advertising efforts have on the perception and awareness of your brand. It does not directly assess the impact that customer service has. Advertising agencies can have a better understanding of how their advertisements are affecting the perceptions of the target audience about the brand, as well as whether or not the campaign is successfully driving important brand KPIs. It is more tied to the efficiency of marketing and advertising initiatives than it is to encounters with customer service representatives being successful.
