Q: Aditya is running a Video Ad campaign and he wants to drive conversions. What should he do?
or
Q: Aditya wants to increase conversions from his video ad campaign. How ought he to proceed?
- Run a different Video Ad campaign
- Retarget video viewers
- Pause Video Ads since those can only be used for Brand awareness
Explanation: Retargeting video viewers is something that Aditya needs to think about doing to boost conversions in a video advertising campaign. Retargeting is the practice of displaying advertisements to persons who have previously engaged with Aditya’s content; in this particular instance, this refers to people who have seen the video. Aditya’s goal is to re-engage this audience and direct them toward certain conversion behaviors, like as completing a purchase or filling out a form, via the use of retargeting, which involves targeting video viewers.
