Q: Afiya is measuring brand lift for her LinkedIn campaign. What happens when she sets up a lift test? Select two.
or
Q: For her LinkedIn campaign, Afiya is tracking brand lift. When she puts up a lift test, what happens? Choose two.
- Set up brand surveys that appear 1 to 7 days after an ad impression and are distributed to only the test group
- Use Reach and Frequency as her leading metrics
- Split her target audience into 3 groups: Control, Test Group 1, Test Group 2
- Split her target audience into 2 groups for the duration of the brand lift test: control and test groups
- Set up brand surveys that appear 1 to 7 days after an ad impression and are distributed to members in both groups
Explanation: You should create brand surveys that are solely given to the test group and appear anywhere from one to seven days after an advertisement has been shown.To determine the extent of brand lift, Afiya will conduct brand surveys, which will often be sent to members who have been exposed to her advertisements. The test group is the only group that receives these questionnaires, which enables her to evaluate the effect that her campaign has had on this particular audience segment. For the course of the brand lift test, she divided her target audience into two groups: the control group and the test group of participants.
There are two unique categories that Afiya splits her target audience into: the control group, which is not exposed to her advertisements, and the test group, which is exposed to her advertisements respectively. By segmenting the audience, she can evaluate the performance of her campaign in terms of generating targeted results and compare the brand lift metrics between the two groups.
Option 2 is incorrect since Reach and Frequency are not the primary metrics when it comes to calculating brand lift. Rather than focusing on reach and frequency measurements, brand lift analytics often concentrate on changes in brand perception, awareness, consideration, and other related indications.
