Q: Anika wants to reach a broad audience for her brand awareness campaign. Which targeting methods should she explore? Select all that apply.
or
Q: Anika’s effort to raise brand recognition aims to reach a large audience. Which targeted strategies ought she to investigate? Choose every option that pertains.
- Leverage company list targeting
- Use website demographics data to target the buying committee
- Use the LinkedIn Audience Network to reach professionals on mobile apps and websites beyond LinkedIn
Explanation: Through the use of corporate list targeting, Anika would be able to target certain firms or organizations, which would not necessarily assist her in reaching a large audience for a brand awareness campaign. Anika can reach a large audience by targeting users based on their demographics, interests, and online activity by using website demographics data to target the purchasing committee. This will help Anika reach a wider audience. Through the use of the LinkedIn Audience Network, Anika’s campaign can expand its reach beyond the confines of the LinkedIn platform. This strategy enables her to communicate with professionals on a variety of mobile applications and websites, therefore extending the campaign’s exposure to a more extensive audience.
