Q: As a digital marketer writing an email, what question should you consider to help write the email’s subject line?
or
Q: What inquiry should you think about as a digital marketer composing an email in order to assist with creating the subject line?
- How can the reader take an action?
- Why should the reader care?
- How does this content help the reader?
- What are we offering the reader?
Explanation: When creating the subject line of an email, one of the most important questions to ask is, “What value or benefit does the recipient gain from opening and engaging with this email?” To motivate the receiver to read the email, it is essential to compose a subject line that conveys the value of the message or strikes the recipient’s interest.
