Q: As a digital marketer, you accidentally send an email to a group of non-customers instead of to a group of previous customers. This is an example of what email marketing mistake?
or
Q: You unintentionally send an email as a digital marketer to a list of non-customers rather than a list of past clients. What kind of email marketing error is this an example of?
- Sending duplicate emails
- Sending with personalization mistakes
- Sending a broken link
- Sending to the wrong segmented list
Explanation: This error happens when emails are not correctly segmented or targeted, which results in messages being delivered to an audience that was not meant to receive them because of the mistake. In this particular instance, the email was supposed to be sent to prior customers, but it was sent accidentally to those who were not clients.
